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<?xml version="1.0" encoding="utf-8"?>
<style xmlns="http://purl.org/net/xbiblio/csl" class="note" version="1.0" and="text" page-range-format="minimal" demote-non-dropping-particle="sort-only" default-locale="en-US">
<info>
<title>Journal of Advertising Research</title>
<title-short>JAR</title-short>
<id>http://www.zotero.org/styles/journal-of-advertising-research</id>
<link href="http://www.zotero.org/styles/journal-of-advertising-research" rel="self"/>
<link href="http://www.zotero.org/styles/byzantine-and-modern-greek-studies" rel="template"/>
<link href="http://www.journalofadvertisingresearch.com/content/submit-manuscript" rel="documentation"/>
<link href="http://www.journalofadvertisingresearch.com/sites/default/files/Additional_assets/JAR%20Guidelines.pdf" rel="documentation"/>
<author>
<name>Patrick O'Brien</name>
</author>
<category citation-format="note"/>
<category field="humanities"/>
<issn>0021-8499</issn>
<eissn>1740-1909</eissn>
<updated>2019-10-02T10:48:04+00:00</updated>
<rights license="http://creativecommons.org/licenses/by-sa/3.0/">This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 License</rights>
</info>
<locale xml:lang="en">
<terms>
<term name="translator" form="short">trans.</term>
<term name="editortranslator" form="short">ed. and trans.</term>
<term name="chapter" form="short">c.</term>
</terms>
</locale>
<macro name="author">
<names variable="author" suffix=". ">
<name delimiter-precedes-last="always" initialize-with=". " name-as-sort-order="all">
<name-part name="family" font-variant="small-caps"/>
</name>
<label form="short" prefix=" (" suffix=")" strip-periods="false"/>
<substitute>
<names variable="translator"/>
<names variable="editor"/>
</substitute>
</names>
</macro>
<macro name="author-short">
<names variable="author">
<name form="short" and="text" delimiter=", "/>
<label form="short" prefix=" (" suffix=")" strip-periods="false"/>
<substitute>
<names variable="translator"/>
<names variable="editor"/>
</substitute>
</names>
</macro>
<macro name="editor-translator">
<choose>
<if variable="editor translator" match="any">
<names variable="editor translator" delimiter=", ">
<name and="text" initialize-with=". "/>
<label form="short" strip-periods="false" prefix=", "/>
</names>
</if>
</choose>
</macro>
<macro name="title">
<choose>
<if type="bill book graphic legal_case motion_picture report song" match="any">
<text variable="title" font-style="italic"/>
</if>
<else>
<text variable="title" quotes="true"/>
</else>
</choose>
</macro>
<macro name="title-short">
<choose>
<if type="bill book graphic legal_case motion_picture report song" match="any">
<text variable="title" form="short" font-style="italic"/>
</if>
<else>
<text variable="title" form="short" quotes="true"/>
</else>
</choose>
</macro>
<macro name="collection">
<text variable="collection-title"/>
<text variable="collection-number" prefix=" "/>
</macro>
<macro name="publisher">
<choose>
<if type="paper-conference">
<group delimiter=" ">
<text term="presented at"/>
<text variable="event"/>
</group>
<text variable="event-place" prefix=", "/>
</if>
<else>
<group delimiter=": ">
<text variable="publisher-place"/>
<text variable="publisher"/>
</group>
</else>
</choose>
</macro>
<macro name="date">
<date variable="issued">
<date-part name="year"/>
</date>
</macro>
<macro name="volumes">
<group delimiter=" ">
<text variable="number-of-volumes"/>
<text term="volume" form="short" plural="true" strip-periods="true"/>
</group>
</macro>
<macro name="pageno">
<choose>
<if variable="locator" match="none">
<group>
<text variable="page" prefix=": "/>
</group>
</if>
</choose>
</macro>
<macro name="pageref">
<choose>
<if variable="locator">
<choose>
<if variable="page">
<group>
<text variable="page"/>
<text term="at" prefix=", " suffix=" "/>
</group>
</if>
</choose>
<text variable="locator"/>
</if>
</choose>
</macro>
<macro name="pageref-subsequent">
<text variable="locator"/>
</macro>
<macro name="edition-note">
<choose>
<if type="bill book chapter graphic legal_case legislation motion_picture paper-conference report song" match="any">
<choose>
<if is-numeric="edition">
<group delimiter=" ">
<number variable="edition" form="ordinal"/>
<text term="edition" form="short" strip-periods="false"/>
</group>
</if>
<else>
<text variable="edition"/>
</else>
</choose>
</if>
</choose>
</macro>
<macro name="volref">
<group delimiter=", ">
<text variable="volume"/>
<text variable="issue"/>
</group>
</macro>
<macro name="container">
<choose>
<if type="chapter paper-conference" match="any">
<text variable="container-title" font-style="italic"/>
</if>
<else>
<text variable="container-title" font-style="italic"/>
</else>
</choose>
</macro>
<macro name="access">
<choose>
<if type="webpage" match="any">
<choose>
<if variable="URL" match="any">
<text variable="URL" prefix=" " suffix=", "/>
<text term="accessed" suffix=" "/>
<date variable="accessed">
<date-part name="month" form="numeric" suffix="/"/>
<date-part name="day" suffix="/"/>
<date-part name="year"/>
</date>
</if>
</choose>
</if>
</choose>
</macro>
<citation disambiguate-add-names="true">
<layout suffix="." delimiter="; ">
<choose>
<if position="subsequent">
<group delimiter=", ">
<text macro="author-short"/>
<choose>
<if variable="original-publisher-place" match="none">
<text macro="title-short"/>
</if>
</choose>
<choose>
<if type="book">
<text macro="volref"/>
</if>
</choose>
<text macro="pageref-subsequent"/>
</group>
</if>
<else>
<text macro="author"/>
<choose>
<if type="report thesis" match="any">
<group delimiter=". ">
<text macro="title"/>
<text variable="genre"/>
<text variable="publisher"/>
<text variable="collection-title"/>
</group>
<text variable="number" prefix=" "/>
<group delimiter=", ">
<group prefix=" (" suffix=")" delimiter=", ">
<text macro="date"/>
</group>
<text macro="pageref"/>
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<else-if type="bill book graphic legal_case motion_picture song" match="any">
<group delimiter=". ">
<group delimiter=", ">
<text macro="title"/>
<text macro="edition-note"/>
<text macro="volumes"/>
<text macro="volref"/>
</group>
<text macro="editor-translator"/>
<text macro="container"/>
</group>
<group delimiter=" " prefix=" ">
<group delimiter=", ">
<text macro="publisher"/>
<text macro="date"/>
</group>
<text macro="pageref"/>
</group>
</else-if>
<else-if type="chapter paper-conference" match="any">
<group delimiter=". ">
<text macro="title"/>
<group delimiter=", ">
<group delimiter=" ">
<text term="in" text-case="capitalize-first" suffix=" "/>
<text macro="container"/>
</group>
<names variable="editor">
<name and="text" initialize-with="." delimiter=", "/>
<label form="short" strip-periods="false" prefix=", "/>
<substitute>
<names variable="editor"/>
<names variable="translator"/>
<names variable="container-author"/>
<text macro="title"/>
</substitute>
</names>
</group>
<text macro="volref"/>
<text macro="volumes"/>
<group delimiter=" ">
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<text macro="publisher"/>
<text macro="date"/>
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<text macro="pageref"/>
</group>
</group>
</else-if>
<else>
<group delimiter=". ">
<text macro="title"/>
<group delimiter=" ">
<text macro="publisher"/>
<text macro="container"/>
<text macro="collection"/>
<text macro="volref"/>
</group>
<text macro="access"/>
</group>
<group>
<text macro="date" prefix=" (" suffix=")"/>
<text macro="volumes"/>
<text macro="pageno"/>
<text macro="pageref"/>
</group>
</else>
</choose>
</else>
</choose>
</layout>
</citation>
</style>
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